#GivingTuesdayNow COVID-19 Handmade Mask Fund hosted by NIAM

#GivingTuesdayNow COVID-19 Handmade Mask Fund hosted by NIAM

Ger Xiong
National Institute & Association for Minorities

NIAM Responds to Urgent COVID-19 Need with Handmade Mask Fund, Joining #GivingTuesdayNow in Global Day of Giving and Unity

NIAM has been responding to meet the needs of essential workers and families by making and distributing handmade face masks to our most vulnerable population. In continuing with our rapid-response efforts, we’re proud to announce our collaboration with Nonprofit Hub, Do More Good and Firespring to unite and heal communities everywhere by participating in the #GivingTuesdayNow initiative.

#GivingTuesdayNow is a new global day of giving and unity that will take place on May 5, 2020 – in addition to the regularly scheduled Dec 1, 2020 #GivingTuesday – as an emergency response to the unprecedented need caused by COVID-19. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. 

At a time when we are all experiencing the pandemic, generosity is what brings people of all races, faiths, and political views together across the globe. Generosity gives everyone power to make a positive change in the lives of others and is a fundamental value anyone can act on. It’s a day for everyone around the world to stand together and give back in all ways, no matter who or where we are. 

Due to the COVID-19 pandemic and a shortage of personal protective gear, we are committed to ensuring that all essential workers and the most vulnerable members of our community have access to appropriate and CDC recommended face masks to protect themselves while on the job or out in public.

Hosted by NIAM in partnership with corporate, nonprofit and foundation entities, and individual donors like you, this fund will allow us to rapidly distribute handmade face masks to essential workers, their families and individuals in need.

Now, as we face the changing landscape caused by COVID-19, we hope you will consider making a donation to support our efforts as we continue to adapt and serve our community.

The fund will specifically be used to help with:

  • Cost of material and supplies to make hand sewn cotton face masks
  • Distribution of face masks to local community-based organizations and/or vulnerable members of our community and individuals in need
  • Fair wage and meaningful work for minority women and staff to assist in the process of making masks in a safe environment

The National Institute & Association For Minorities (NIAM) is a non-profit 501(c)(3) organization. Founded in 2016, our mission is to support underprivileged youth, women and minorities.

People can show their generosity in a variety of ways during #GivingTuesdayNow, whether it’s helping a neighbor, advocating for an issue, sharing a skill, or giving to causes, every act of generosity counts. The global movement will emphasize opportunities to give back to communities and causes in safe ways that allow for social connection even while practicing physical distancing. 

“As a global community, we can mourn this moment of extreme crisis while also finding the opportunity to support one another. We each have the power to make an impact with acts of generosity, no matter how small, and to ensure the sustainability of organizations and services that are crucial to the care and support of our communities,” said Asha Curran, CEO of GivingTuesday. “#GivingTuesdayNow is a chance for us to stand united and use grassroots generosity to show that we are all in this together, beginning to end. Even as many face financial uncertainty, generosity is not about size. From calling an elderly neighbor to chat to offering translation help; from showing gratitude to our healthcare workers to donating to your local food bank, every act of kindness is a beacon of hope in this crisis. We all have something to give, and every act of human consideration and kindness matters.”

Those interested in joining NIAM’s #GivingTuesdayNow efforts can visit our #GivingTuesdayNow donation page here to make a tax-deductible contribution.


 About GivingTuesday

GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past eight years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give. GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity and equity around the globe.

#GivingTuesdayNow is organized by GivingTuesday, in partnership with its global network of leaders, partners, communities and generous individuals. GivingTuesday is a nonprofit organization that is dedicated to unleashing the power of people and organizations to transform their communities and the world. 


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